Andreas, what do you think is the most important thing for a company? For a quality engineer, the answer is easy: the customer! In order to proclaim my love for the customer, I have composed a letter that shows my appreciation. (An owner usually thinks that return on equity or another boring figure is more important. But who would want to write a love letter to return on equity?).

Dear Customer,

We love you. We could not live without you. We do not know what we would do without you. You are the reason we exist. Our entire business aims to give you what you want. We start where you have a need and do not end until you are satisfied. All we want to do is to create value for you. We think of you every day, we worry about you and wonder how we can help you. We base our whole self-esteem on what you think about us. Please, love us back. Occasionally, we make mistakes which may disappoint you, but do not lose faith in us. We will reward you many times over if you trust us and give us the chance to perform. Please give us a second chance.

I would like to end with a quote from someone wise.

“[The customer] is not dependent on us. We are dependent on him. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

Customer, we love you.

Forever yours,
A secret admirer